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As mobile continue to increase, a B2B company cannot ignore their mobile visitors. Responsive design ensures that your firm is projecting its best image on all devices. Whether a prospective client is using a desktop, laptop, tablet or smartphone, it’s important that a B2B website design responds to that specific device.
As prospective clients browse on a variety of devices, having a website that utilizes responsive design ensures a website visitor fully understands your firm’s capabilities. Additionally, responsive design positions your company as an innovative brand that cares about their customers’ digital experience.
From a SEO standpoint, Google strongly recommends responsive design. This way Google can crawl one single website and index for all content rather than crawling multiple versions of your site. That means improved search ranking and increased traffic to your B2B website.